AI strategy, agentic commerce, GEO readiness, and digital transformation — from a practitioner who has built and scaled digital at Dior, Christie's, and Diptyque.
The Chief Digital Officer answered the question of digital transformation. But who governs the autonomous agents that will interact with clients, make recommendations in your brand's voice, and execute transactions without any human in the room?
Read on Substack →Tactics for controlling what the algorithm knows about your Maison, protecting what it doesn't, and making AI your most eloquent advocate. Introducing the "Black Box" strategy for luxury brands.
Read on Substack →On high-value intents like "understated weekender bag for Gstaad," the primary interface is now an AI answer — a synthesized recommendation, not a page of links. How luxury brands must adapt to Generative Engine Optimization.
Read on Substack →Customer acquisition cost in luxury has hit $175+ per customer. The pivot to VIC economics demands a fundamental rethink of how boutique staff leverage data to build lasting relationships.
Read on Substack →The consumer no longer navigates the web themselves. They delegate search, comparison, and purchase to a personal AI Agent. When the agent optimizes for convenience or price, it erases the emotional dimension that justifies the aura of a Maison. How luxury must respond.
Read on Substack →Weekly perspectives on AI, agentic commerce, and digital strategy for luxury — from a practitioner, not a theorist.
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