Navigating the Agentic Commerce revolution
The delicate balance between deep AI & data infrastructure and the preservation of brand heritage and emotional exclusivity.
Each engagement can be entered independently. From strategic consulting to always-on AI monitoring.
Consulting
Hands-on consulting for luxury Maisons navigating digital transformation, agentic commerce, and AI integration — from a practitioner who has sat at the Comex table.
- Strategic roadmap for Agentic Commerce & AI-driven Clienteling
- Omnichannel transformation & Retail Excellence
- Bridging the gap between Tech disruption and Brand DNA
- 60+ page Strategic Diagnosis with 18 scored dimensions
- Comex-level executive workshops
AUGMA
Every week, AUGMA measures how ChatGPT, Claude, Gemini and Perplexity represent your brand, across three strategic pillars.
- Monitor — how AI describes the Maison
- Defend — how AI shopping agents treat the brand
- Intelligence — who shapes the narrative in AI
- GEO Readiness Score & Hallucination Tracker
- Weekly Strategic Briefing for board-level decisions
16 years of luxury digital leadership across Dior Couture, Christie's, Vilebrequin, and Diptyque Paris. Executive Director Digital & E-Commerce, Comex member. Built the digital flagship, scaled e-commerce 8×, and doubled online sales at Christie's to $75M.
Now building the instruments that bridge heritage and intelligence — from an iPad Pro, using Claude Code and GitHub Codespaces. No agency. No technical co-founder.
The brands that will thrive are not those with the loudest signal — but those whose signal the machine cannot ignore.